Ollie’s weekly checklist
SEO: gets you found on Google.
- Page titles and descriptionsThe two lines Google shows. Most stores leave them on default.
- Photo alt textGoogle can’t see photos. Alt text tells it what’s in them.
- Broken links and missing pagesEvery dead end loses a visitor, and a little ranking.
- Product details in search resultsPrice, stock and ratings, right there on Google.
- Sitemap and robots.txtA map, so Google finds every new product.
- One address per pageThe same product at five addresses splits its ranking.
- Headings that make senseOne clear main heading per page, in plain words.
- Links between collectionsHelps shoppers, and Google, find more.
- Search Console, every weekErrors fixed before they pile up.